For Christian Ziebarth—raised in Fountain Valley, a former website designer and food blogger who’s now the president of Naugles—it’s always been about Mexican food.
“My dad worked in LA and was always trying new Mexican food. One of his criteria on whether it was good or not was if gringos didn’t want to eat there,” Ziebarth says. “If they had food blogs back then, he probably would have been a food blogger.”
It was Ziebarth’s dad who introduced him to Naugles, as he would make Ortega Burgers at home, an idea he borrowed from the fast food chain. Ziebarth would later experience the real thing on a trip to his grandparents’ house in Joshua Tree. He remembers thinking, “This is really good! Now I know why everyone’s talking about it.”
Though the brand would eventually die due to merger, now at age 47, Ziebarth is the guy responsible for wrestling Naugles back from Del Taco in a trademark lawsuit.
He’s become a champion of the fast-food world—also landing on the OC Register’s 100 Most Influential People of 2016 list—and now he’s on the cusp of the biggest venture yet: Turning Dick Naugles dream in to a reality again, by resurrecting the fast food brand and building it into a 1,000-unit behemoth. … Read more…